Dan Farber over at ZDNET blogs makes some interesting points about Steve Jobs throwing his full weight, and reputation behind the iPhone. As Dan points out, if initial iPhone sales aren't blockbuster, as the hype machine would have us expect, the result may end up tarnishing the company's image and stock. It could even result in shrinking Steve's mock turtleneck wardrobe, and just think of the impact that would have on future keynotes!