In a chat with CNBC at the Apple Store in Palo Alto, California, Cook said he has been receiving reports about the Apple Watch from around the world this morning and says the reaction from consumers have been "extraordinary". He added

"Customers have been giving us great feedback and orders have been great, as well."

Cook was wearing the stainless Apple Watch with white sport band, as he's often done, during his Palo Alto Apple Store visit. Cook said this particular band is the one he wears the most.

"I love it. I exercise in it and wear it most of the day, but I get a couple of other bands too because I also like to change them out.."

Cook naturally didn't offer CNBC any specific Apple Watch pre-order numbers today during his store visit, but if you look closely you can see Apple's CEO chatting briefly with our own Rene Ritchie at the beginning of the video.

Apple Watch