Tom Cook

Apple CEO Tim Cook may love the new iPad Pro with its big 12.9-inch screen and its optional keyboard cover, but don't look for the company to create a product that completely merges the features of a Mac laptop with an iPad tablet.

In speaking with, Cook states:

"We feel strongly that customers are not really looking for a converged Mac and iPad," said Cook. "Because what that would wind up doing, or what we're worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting those two together would not achieve either. You'd begin to compromise in different ways."

He did admit that the processing power in the newest iPad is getting closer to the Intel-made chips in Mac laptops. However, Cook added:

"That said, what we've tried to do is to recognise that people use both iOS and Mac devices. So we've taken certain features and made them more seamless across the devices. So with things like Handoff we just made it really simple to work on one of our products and pick it up and work on the next product."