As such, it should come as no surprise that Tim Cook has taken to Twitter to speak out on the potentially discriminatory new legislation being proposed and passed in Arkansa and Indiana.

He also spoke about Apple's commitment to treating customers equally, whoever they are.

Apple was one of the many companies that spoke out about similar legislation in Arizona in early 2014. That bill was eventually vetoed by Arizona Governor Jan Brewer. Apple has also supported civil rights legislation on equal opportunity.

In response to repeated questions on how he decides what to do, both for Apple and himself, Cook and those that know him have stated simply that he tries to do what's right.

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