Twitter has announced Engage, a new way for influencers and celebrities to easily find conversations and discussions about themselves. Similar to Facebook's Mentions app that helps surface the conversations easier, Engage will show various stats, like how your tweets are performing and more. Engage will also give you better insight on your network to help you continue to grow it.

Twitter Engage

From Twitter's announcement, some of the key features include:

  • Never miss a conversation that matters: Twitter Engage surfaces the most important follows and @mentions from influencers and loyal fans, providing an effortless way to stay plugged into Twitter.
  • Understand what's happening in your network: The app outlines your account performance and audience, providing a convenient and easy way to see your key Twitter stats (e.g likes, Retweets, @mentions and video views), and filter via different time periods. Go even deeper by accessing audience demographics and a real-time feed of what your fans are Tweeting about now.
  • Track your Tweets now: Twitter Engage reviews all of your videos, GIFs, images, and other Twitter activity, allowing you to efficiently track post-by-post performance and continue the conversation around your content.

Engage will be available in the App Store today, but limited to users in the U.S. It will only be available on iOS for now.