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Apple Business Chat now generally available, Zendesk to continue support

Business Chat on iPhone X
Business Chat on iPhone X (Image credit: iMore)

What you need to know

  • Zendesk has today announced its continued support Apple Business Chat.
  • Apple Business Chat was made generally available today.
  • Apple Business Chat integration with Zendesk lets businesses provide support to customers through Messages on any Apple device.

Zendesk has today announced its continued support for Apple Business Chat, as the service is now generally available.

In a press release the company stated:

Zendesk announced its continued support for Apple Business Chat, which was made generally available today. This announcement follows Zendesk's continued investment in messaging, giving customers access to all messaging applications through its customer experience platform. The Apple Business Chat integration with Zendesk allows businesses to provide seamless support via real-time conversations through Messages to billions of users globally on any Apple device.

Companies like Freshly and Four Seasons Hotels and Resorts are already using Apple Business chat to support their customers through Messages in real-time, integrating the service into their websites and iOS apps.

As Zendesk notes, many customers prefer interacting with businesses using messaging apps they are already familiar with, like Messages on iOS, rather than more traditional avenues like calls or email.

Zendesk SVP and GM Platform Warren Levitan said in a statement:

"Apple Business Chat is bringing the power of conversations on Messages to businesses - especially when they need it most. For Zendesk customers, this opens another channel for them to communicate with customers in the way that feels easiest and most convenient to them. We're excited that more customers can now harness the power of modern messaging to build digitally transformative customer experiences on any Apple device."

Zendesk offers Apple Messages support through its Sunshine Conversations platform.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.