Apple reports a record number of device activations in Q1 2021

Iphone 12 Mini
Iphone 12 Mini (Image credit: Apple)

What you need to know

  • Tim Cook says that Apple "had a record number of device activations" in Q1 2021.

During today's Q1 earnings call, Apple CEO Tim Cook opened with Apple's record-breaking first quarter where Apple posted revenue exceeding $110 billion. Among other things discussed during the call, Cook also mentioned that the company saw the largest number of device activations ever during the quarter.

While touching on the success of the holiday season, Cook said that "we had a record number of device activations during the last week of the quarter."

"The winter holiday season is always a busy time for us and our products, but this year was unique. We had a record number of device activations during the last week of the quarter."

Iphone 12 Lineup

Iphone 12 Lineup (Image credit: Apple)

Cook went on to say that this performance came in large part due to Apple's success with its online business as its retail store teams were commonly constrained in order to operate safely during the pandemic.

"As always, we could not have made so many holidays special without our talented and dedicated retail teams, who helped us achieve a new all-time revenue record for retail, driven by very strong performance in our online store."

Activated devices cover more than just the iPhone. Apple also offers cellular connections for the Apple Watch and the iPad as well, so it is safe to assume those devices played into the company's success. While Cook did not talk about the exact share of each device, it is safe to assume that the iPhone made up the vast majority of activations.

Apple also announced today that it now has an installed base of more than 1.65 billion devices.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.