iPhone 12 Pro, Pro Max, to drive 50% increase in Q1 smartphone shipments
What you need to know
- New research suggests the iPhone 12 Pro and Pro Max could drive a 50% surge in Q1 smartphone shipments.
- Apple is expected to ship 60 million units in the first quarter of 2021.
A new report says Apple will likely ship 60 million iPhones in Q1 of 2021, as demand for the iPhone 12 Pro could drive smartphone shipments up by 50%.
Digitimes estimates Apple will be the number one vendor over a period of six months ending on March 31, 2021, shipping over 150 million iPhones, more than 38% more than the same period last year.
At its earnings call in January, Apple noted it had seen a record number of device activations in Q1 of 2021. From that report:
The latest figures from Digitimes echo industry consensus that Apple's iPhone 12 launch has been a smash-hit with customers despite weak iPhone 12 mini demand.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9