What you need to know
- Apple has released a new ad called "In The Dark."
- The ad showcases the low light capabilities of the iPhone 12 and iPhone 12 Pro.
Apple has released a new ad highlighting the low-light capabilities of the camera on the iPhone 12 Pro.
The new ad, called "In the Dark," has been uploaded to the company's official YouTube channel. The video, which features people taking photos in low light conditions, highlights the iPhone 12 and iPhone 12 Pro's ability to take some pretty stellar selfies in the dark.
If you're into the song from the new ad, it's "In the Dark' by YG. You can check it out on Apple Music below:
The main and ultrawide cameras of the iPhone 12 and iPhone Pro are certainly better at low light photography than the previous models of the iPhone and have really started to compete with phones like the Google Pixel and Samsung Galaxy when it comes to taking pictures in the dark.
That competition might really heat up when Apple releases the iPhone 13 lineup in the fall. Last week, a Chinese accessory manufacturer released an image of alleged dummy units of the new iPhone. Looking at the image, you can see that the new iPhones might get an enormous upgrade in the size of the cameras. A larger lens usually equates to more light getting into the camera, which could make possible even better low light performance.
In addition to the camera upgrades, the iPhone 13 is expected to feature a 120hz display and a pretty significant upgrade to battery life.
If you want to shoot with your iPhone 12 Pro even further into the night, check out our list of the Best iPhone 12 Pro Max Battery Cases 2021.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.