What you need to know

  • Apple and Shopify are teaming up to bring Apple Business Chat to the shopping service.
  • Users will now be able to directly send an iMessage to any eligible merchant.
  • Additionally, users can also use Apple Pay to pay a merchant within the conversation.

Apple is bringing its highly coveted Business Chat feature powered by iMessage to over 820,000 merchants on Shopify. Users on Shopify will be able to use the Messages service Apple offers for iPhone, iPad, Mac and Apple Watch and directly message merchants with questions they may have.

Starting today, we're excited to introduce a new way to connect with your customers through Apple Business Chat. And it's as simple as using the Messages app on iPhone, iPad, Mac and Apple Watch. With just a few clicks, the Messages button will be featured on every page of your online store, and any visitor can quickly ask for product information, and easily and securely pay for products with Apple Pay right within the conversation. This new feature brings Apple Business Chat to Shopify's 800,000+ merchants around the world.

You will be able to access the new chat feature through the iOS Messages icon that will be featured within a merchant's store page. Additionally, Shopify users will also be able to use Apple Play from the conversation to purchase the item in question.

Apple Business Chat is now available to all eligible Shopify merchants.