Both Verizon and AT&T have announced that they are rolling out their own mini-stores within Best Buy outlets. The carriers will be represented in a similar fashion to the Apple, Samsung, and Microsoft experience setups that are currently in Best Buy locations throughout the country.

With the experience shops, shoppers will be able to head directly to dedicated spots in Best Buy stores for each carrier and peruse smartphones, tablets, and other connected products offered by that specific carrier. The shops will be staffed by specially trained Best Buy workers.

Verizon says that it expects to have the new experience shops in 100 Best Buy locations by the end of September, while both carriers are expecting rollouts to 250 locations by the end of the year.

Sources: AT&T, Verizon