Amazon has introduced a program, called Kindle MatchBook, that will let customers download the Kindle ebook version of physical books that they have previously purchased. The price of the ebooks will range from free to $2.99. Books that customers have purchased in print at any point in the past will be eligible for MatchBook, according to the New York Times:
One benefit of MatchBook is that Amazon will let its customers buy Kindle editions of books that they purchased in print as far back as 1995, the year Amazon opened for business. The discounted Kindle edition prices apply to book purchases made in the future on Amazon too.
Amazon still has to get the publishers on board with MatchBook. So far, only a couple of publishers have reached agreements, including HarperCollins. If it proves successful, other publishers are sure to sign up.
One of the advantages that Amazon has over much of their ebook competition, including Apple, is that they have both the physical and digital books to offer. And while the popularity of ebooks has exploded in recent years, many customers have wished for an easier, less-expensive way to have the best of both physical and digital books. Some still prefer reading physical books, but like the convenience of digital books for traveling, and the prospect of being able to bundle a Kindle version of a book with a future purchase, either for free or a low price, could be very appealing.
Kindle MatchBook will launch in October. Will you be using it, or have you gone all-in with ebooks?