What you need to know
- Apple has released its latest "Shot on iPhone" campaign video.
- "A Dozen Eggs" was directed by "Eternal Sunshine of the Spotless Mind" director Michel Gondry.
- It was, of course, completely shot on the iPhone 13 Pro.
Apple has released its latest video in its long-standing "Shot on iPhone" campaign.
The new video, titled "A Dozen Eggs," was shot by Michel Gondry. You can watch the imaginative short film below:
Gondry is a French director most known for directing the mind-bending "Eternal Sunshine of the Spotless Mind," a drama film starring Jim Carrey and Kate Winslet.
"A Dozen Eggs" is yet another piece of work that shows off the power of the cameras that are built into the new iPhone 13 Pro and iPhone 13 Pro Max that Apple released back in September. This year, each camera received notable upgrades in quality, zoom, and low-light performance.
Apple also announced that the new iPhone 13 Pro cameras could shoot in ProRes, an industry-standard video codec that enables even more detail in each frame and a smooth process between shooting with your iPhone and editing on your iPad or Mac.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.