Apple’s iPhone 4S Santa Siri ad was the most effective advertisement for the holiday season according to ad analysis company Ace Metrix.

Ace Metrix scores ads based on perceived effectiveness by a selection of randomly selected viewers, which it says are “representative of the U.S. TV viewing audience.”

Apple’s ad scored 652 points out of a total of 950 and beat other huge manufacturers like Coca Cola, Nintendo and Duracell. The ad shows Santa using Siri on an iPhone 4S to help him with his annual task of delivering presents all over the world.

Source: Gigaom