Apple’s iPhone 4S Santa Siri ad was the most effective holiday advertisement

Apple’s iPhone 4S Santa Siri ad was the most effective advertisement for the holiday season according to ad analysis company Ace Metrix.

Ace Metrix scores ads based on perceived effectiveness by a selection of randomly selected viewers, which it says are “representative of the U.S. TV viewing audience.”

Apple’s ad scored 652 points out of a total of 950 and beat other huge manufacturers like Coca Cola, Nintendo and Duracell. The ad shows Santa using Siri on an iPhone 4S to help him with his annual task of delivering presents all over the world.

Source: Gigaom

chrisoldroyd

UK editor at iMore, mobile technology lover and air conditioning design engineer.

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There are 9 comments. Add yours.

USMC says:

"Santa, I'm sorry, I can not do that right now, please try again in a little while."

Milan says:

BAD Midtier internal chneags. Apple's recycled brick from 17 mounths ago. 1 Ghz dual core only? LG did that a year ago, 512 RAM=Htc did that 2 years ago, 8 MPcamera=SonyEricsson did that 3 or 4 yrs ago and this new notification center =Android has it since 2008!No 4g! 3.5 old display?=4.5 androidssearch utube: Introducing Voice Actions for Android = Suri=gimmick. True next gen = Samsung Galaxy s2(sprnt,att,tmob) is what iphone4s should have been>moreinfo plz check my profile videos.

DoM says:

What's funny is Siri doesn't have location-based functionality in other countries besides the United States yet. Correct me if I'm wrong.

stewm says:

I don't know about that particular functionality but then of course, almost all advertising overstates the abilities of the product in some way and this advert is really just the same.
I suppose though it is better than berating Santa like Best Buy did in their advertising. I wonder how many younger kids now feel that the crappy gifts were from Santa and the really cool ones were from Mommy who went to best buy, LOL. They could have just had someone sitting at a chair saying "Look Kids, Santa does not exist! It's mommy at Best Buy!".

Rachel Gionson says:

Beautiful/Decay | Artist Book Series + Daily Art & Design Blog just great!

Anjanette Minari says:

Great use of loop station K T Tunstall eat your heart out.

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