What you need to know
- The iPhone 12 lineup makes up 63% of iPhone sales in the United States now.
- The lineup has surpassed the iPhone 11 lineup as the highest-selling iPhone in the country.
The iPhone 12 lineup has decidedly taken the crown from the iPhone 11.
A new report from Consumer Intelligence Research Partners says that the iPhone 12 lineup now makes up more than 63% of iPhone sales in the United States. The iPhone 11, in comparison, made up about 65% of sales last year at this time.
CIRP says that the iPhone 12 Pro Max and iPhone 12 make up the bulk of the percentage, with the iPhone 12 Pro and iPhone 12 mini making up the rest. The iPhone 12 mini reportedly only makes up about 5% of iPhone 12 sales.
The shift to more expensive models, in particular, to iPhone 12 Pro Max, helped increase US Weighted Average Retail Price (US-WARP) to $869 in the June 2021 quarter, up slightly compared to the March 2021 quarter and considerably higher than the year-ago June 2020 quarter.
Josh Lowitz, CIRP partner and co-founder, said that the continued consumer shift to larger, more expensive iPhones will raise Apple's average selling price for the iPhone.
"Apple did very well as it emerged from the COVID-19 pandemic ... Increased consumer spending correlated with consumers shifting to more expensive iPhone models as they retired older phones and shopped more at Apple's own retail locations to buy those iPhones. As a consequence, we estimate that US-WARP, the analogue to Average Selling Price that Apple no longer discloses, rose in the quarter."
Apple is expected to announce the new iPhone 13 lineup in September, just two months away now. The latest iPhone is expected to feature an upgraded display and smaller notch as well as some notable upgrades to battery life and a massive camera upgrade.
If you don't need the iPhone 13 but want to upgrade your experience with the iPhone 12 this summer, check out our list of the Best iPhone 12 Waterproof Cases 2021.
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