In time for Earth Day, Apple has posted a video showcasing how its iMessage service is powered entirely by renewable energy. The video shows that every time you send an iMessage, it is routed to a data center that runs on 100% renewable energy. Or as Apple puts it:
Every time you send an iMessage, you're showing some love for the Earth.
Apple has partnered with E.O. Wilson Biodiversity Foundation to create a series of lessons for the iPad focusing on environmental education. The company's stores in the U.S. will also be switching from plastic bags to paper starting today.