What you need to know
- Rap battle series Verzuz is coming to Apple Music and Beats 1.
- It all kicks off this Wednesday, July 22.
- Snoop Dogg and DMX will face-off in the first installment.
Rap battle series Verzuz is coming to Apple Music and Beats 1 from July 22, and Snoop Dogg and DMX are the first headliners to battle.
As reported by Variety:
The series is hosted by Swizz Beatz and Timbaland and started out life on Instagram Live. The show will still be cast to Instagram, as well as Apple Music on its Beats 1 radio station. Apple Music subscribers will also be able to listen and watch back on-demand. As Variety notes, "the series first launched in March and has become an online phenomenon during the coronavirus pandemic", pulling views of over 400,000 on IG Live.
As mentioned, the first episode on Apple Music will take place this week, Wednesday, July 22 at 5 pm PT.
The show started back in March following an impromptu battle between the now-hosts, Swizz and Timbaland:
Artists appearing on the show have reportedly seen their streaming figures grow by 300% as a result. Big names thrown around for potential future appearances include Jay-Z, Eminem, Usher, Chris Brown, Justin Timberlake, and Justin Bieber.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9