Erika Clarke Colleen GroganSource: Kristie Chua / Apple

What you need to know

  • Apple TV+ has hired Erika Clarke and Colleen Grogan to help develop non-scripted content.
  • Clarke came from Spotify and Grogan was previously at Lifetime.

Apple TV+ has picked up an executive from Spotify and Lifetime as the streaming service continues to ramp up its non-scripted content.

As reported by Deadline, Apple has hired Erika Clarke and Colleen Grogan to new roles within the company.

The two hires are the first U.S.-based unscripted executives hired by Molly Thompson since the A& IndieFilms founder Molly Thompson joined as Head of Documentaries and Unscripted in 2019.

Both join as Unscripted Creative Executives reporting to Thompson.

Clarke was previously an executive producer for Spotify Studios where she co-ran the company's podcast studio division.

Before that, she spent ten years at MTV, part of the team behind Cribs, and was also a producer and director of shows such as The Real Housewives of New Jersey, Travel Channel's Follow Your Past and CNN Heroes. She was also nominated for an Emmy for her work on White People, a documentary for MTV's Look Different strand. She will be based in LA.

One of Grogan's most notable roles was as Vice President of non-fictional content for Lifetime.

Grogan, who joined last September, was previously SVP of development for Breaking Amish producer Hot Snakes Media. Prior to that, she was VP of non-fiction for Lifetime, where she oversaw series including Bring It!, Coming Home and The Week The Women Went. She also exec produced short film Learning to Skateboard in a Warzone (If You're a Girl), which won the 2019 Academy Award for Best Documentary Short Subject. She is based in New York.

These two aren't the only notable hires Apple has made for its streaming service. The company recently picked up Zennon Clifton as a creative executive as well as Allison Kirkman from the BBC.

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