What you need to know
- Apple TV+ has hired another industry veteran to help with development.
- Zennon Clifton has developed projects for Sony, Lionsgate, and Amazon.
Apple is continuing to expand its development team for Apple TV+.
As reported by Deadline, the company has hired Zennon Clifton, an industry veteran who will take on the role of creative executive under Matt Cherniss.
Clifton also co-founded No Label with Baron Davis to develop projects for multicultural audiences.
Besides Clifton, there haven't been a lot of notable hires around the streaming service since the company picked up BBC factual controller Alison Kirkham last year.
It is currently unclear what projects Clifton will be tasked with working on. If you're wondering what the best way to watch Apple TV+ is, check out the Best Apple TV of 2021.
100% exclusive content for the price of a cup of coffee.
With TV+, you can watch well-produced, big-budget TV shows from famed directors, and starring award-winning actors and actresses across all your Apple devices and with up to six members of your Family Sharing group.
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.