Apple's new 10.5-inch iPad Air models drop to all-new low prices with up to $40 off

Amazon is offering Apple's newly-announced 10.5-inch iPad Air from just $479 right now. That price applies to the 64GB model in all three available colors and saves you $20 off the retail price. You can save even more with a cellular-enabled model with $30 off the 64GB cellular device in silver or space gray — the lowest they've ever gone. If you want to up the capacity to 256GB, you can save $40 on the 256GB model with cellular at B&H with potential tax savings, too.
If you're in the market for Apple's latest iPad Air, you're going to want to check this out. It's pretty rare for the newest Apple devices to get direct discounts like these, so don't wait around.
From $479
Announced in March, the newest iPad Air's screen size jumps up to 10.5 inches with this update. It also gains the A12 Bionic system-on-a-chip for a 70% boost in performance and twice the graphics capability of its 9.7-inch predecessor. The display also supports Apple's True Tone technology for color accuracy in all ambient light settings. Like the previous-gen 10.5-inch iPad Pro, the new iPad Air makes use of the Smart Connector on the edge of the device to support the Smart Keyboard and also maintains compatibility with the first-gen Apple Pencil.
It's pretty rare for such a new Apple product to receive a direct discount like this — we're only just starting to see some decent sales on the latest iPad Pro models and they were released back in November.
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Adam Oram is a Senior Writer at iMore. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as an Apple Genius and as a Deals Editor at Thrifter. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food. Follow him on Twitter at @adamoram.