Apple launches new 'Why Mac' website to showcase its personal computer

Why Mac Website
Why Mac Website (Image credit: Apple)

What you need to know

  • Apple has launched a new "Why Mac" website.
  • The website makes the case for Apple's personal computer.

Apple has launched a new website called "Why Mac" in which the company makes its case for why the Mac is the best personal computing experience you can find.

Easy to learn. Astoundingly powerful. And designed to let you work, play, and create in ways you never imagined. It's the computer that comes packed with apps that are ready to go right out of the box. Free, regular software updates keep things up to date and running smoothly. And if you already have an iPhone, it feels familiar from the moment you turn it on.

The first part of the Mac that the website highlights is the setup process, which has been made quite simple with iCloud over the years.

With Mac, there's no complicated setup process. Sign in to your iCloud account, and information from your iPhone or iPad appears automatically. Use Migration Assistant to transfer your settings, user accounts, and more in a snap. And if you have questions or need help, Apple Support is always just an online chat, phone call, or in‑store appointment away.

Apple Imac Orange 2021 Hero

Apple Imac Orange 2021 Hero (Image credit: Apple)

Apple also highlights continuity, which makes it easy for the Mac to work seamlessly with your other Apple products.

Mac is the perfect companion to your other Apple devices. Read a message on your Apple Watch and reply from your Mac. Start a presentation on your Mac and rehearse it on your iPhone while you're on the go. Unlock your Mac with your Apple Watch. Or even share entire photo albums with friends from across the room.

And, of course, Apple highlights how the Mac is private

The M1 chip and macOS Big Sur bring Mac the most advanced security of any personal computer. Mac comes with built-in protections against malware and viruses, and it gives you the freedom to choose what you share and how you share it. FileVault even encrypts your entire system for added security. So no matter what you're doing, Mac helps your private information stay that way.

You can check out more on the Why Mac website.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.