Sky UK takes on Netflix with the launch of Now TV movie streaming apps for iPhone and iPad

UK Satellite broadcaster, Sky has just launched its Now TV apps for the iPhone, iPad, and iPod touch. Now TV is a UK-only service that offers movies on the go without the need for a subscription to Sky satellite services. The apps compliment the roll out of the service for Mac and Windows PCs in mid-July and look to bring some stiff competition to Netflix.

NOW TV customers can ‘pay & play’ for instant access to an extensive range of over 1,000 movies through Sky Store including the very latest ‘now on DVD’ releases and much-loved classics. From launch, ‘now on DVD’ titles will include recent releases such as We Bought a Zoo, The Woman in Black, The Best Exotic Marigold Hotel, This Means War and Ghost Rider: Spirit of Vengeance. ‘Pay & play’ movies on NOW TV range from 99p for classic titles to £3.49 for the latest blockbusters.

If you are a big watcher of movies, Sky is also offering an all you can eat subscription service which it is calling Sky Movie Pass. This will cost £15 a month and those who sign up will receive the first 30 days for free. This is more than double the cost of a monthly subscription to Netflix. At the moment the apps don’t really offer much more than what is already available through Netflix and one or two other movie streaming services. Where this app might excel is in the promised future roll out of additional content. Sky should add in live action from the Barclay’s Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis and the Masters from Augusta. If this content becomes available on a match by match basis, Sky could be onto a real winner!

If you want to give the app a go, you need to firstly set up an account at Once you have done that, you can download the app from the link below. It is a universal app so works on iPhone, iPad and iPod touch. You must be running at least iOS 5.0. If it is anything like other Sky streaming apps, you may have trouble using it if you're jailbroken.

Free - Download Now

Would you consider watching movies or sports events on a pay and play basis with Sky's Now TV?


UK editor at iMore, mobile technology lover and air conditioning design engineer.