Apple has released a new holiday ad called The Song. The 90-second spot shows a young woman using her Apple products to record a special song for her grandmother. From recording the original record on her MacBook Air to playing for her grandmother on an iPad mini 3, the ad shows how Apple's products can help spread holiday cheer.
In promoting the ad, Apple says:
This holiday season, give the gifts of creativity, music, art, thoughtfulness, and generosity. A gift from Apple has the power to inspire in countless ways.
The Holiday portion of Apple's website used for this ad also encourage users to make gifts out of Apple products, including accessories from the Produce (RED) line.