Apple
Latest about Apple

Why I don't regret upgrading to the iPhone 15 Pro Max from an iPhone 12
By James Bentley published
The iPhone 15 Pro Max is an excellent phone and, despite that huge price, I don't regret upgrading to the iPhone 12.

Apple users hit with surprise price increase for Apple TV Plus, Apple Arcade, and News+, as well as Apple One bundle
By Stephen Warwick published
Apple has raised the prices of Apple TV+ Plus, Apple Arcade, and Apple News+, as well as its Apple One bundles.

This wireless power bank and charger we love is just $33.99 on Amazon now
By James Bentley published
The ESR 10,000mAh wireless power bank is a great little device and this deal makes it even better.

You can soon sign into Amazon using FaceID — just in time for Black Friday
By Daryl Baxter published
Amazon is finally rolling out passkey support on iOS and Safari, so you can finally use FaceID to sign in to your account.

Apple to spend $4.75 billion on AI servers next year as it desperately tries to catch up with rivals
By James Bentley published
Apple to invest billions in AI next year, but it doesn't come close to what Microsoft’s spending.

The major manufacturer behind your iPhone might be in trouble with the tax man
By Daryl Baxter published
While China is investigating Foxconn’s tax activities, this won’t impact the iPhone 15 anytime soon.

Someone got ChatGPT to roast Apple's executive team — and the results are hilarious
By Stephen Warwick published
Someone asked ChatGPT 4 to roasts members of Apple's executive team, and the results are quite something.

Here are six products Apple plans to improve with AI
By James Bentley published
With Apple now spending millions a year on AI development, we are due to see apps get new AI compatibility. Here's what we know is being worked on right now.

Apple reportedly fired App Store workers over improper business practices
By Oliver Haslam published
Apple reportedly fired multiple App Store workers in China after an internal audit found they were breaching strict rules.

China welcomes Apple and Tim Cook despite banning government iPhones
By Oliver Haslam published
Apple CEO Tim Cook visited China to discuss US-China relations and more amid a ban on iPhones in the government.

Apple's answer to ChatGPT could be ready in time for iPhone 16
By Stephen Warwick published
A new report says Apple is targeting late 2024 for a rollout of its answer to ChatGPT.

This $250,000 'Billionaire's' collection of Apple gadgets features 7,586 diamonds and a Swiss-made Watch
By Stephen Warwick published
A luxury Swedish brand has created a collection of three Apple products that costs $250,000.

Think Apple's $129 Thunderbolt 4 cable is expensive? This CT scan reveals why
By Stephen Warwick published
A new CT scan has revealed the brilliant engineering inside Apple's $129 Thunderbolt 4 cable.

Elon Musk's next idea for X may be his worst yet - again
By Daryl Baxter published
As part of a trial, X has begun to charge $1 in certain countries in order to use its most basic features.

Elon Musk is destroying X (Twitter), and now we have the proof
By Tammy Rogers published
X's YoY numbers have just come out, and they tell a pretty interesting story as to how Musk's changes are 'helping' the platform.

Tim Cook surprises Honor of Kings gamers in Chengdu Apple Store, China
By James Bentley published
Tim Cook has popped up at the Chengdu Apple Store in China to celebrate Honor of Kings. Here's why that could be a big deal.

Goldman Sachs wants to break up with Apple, and the Apple Card hangs on the balance
By Tammy Rogers published
The future of the Apple Card isn't looking stellar, as the partnership between Apple and Goldman Sachs seems to be crumbling.

It's now easier to buy the iPhone 15 and other Apple hardware in Chile
By Oliver Haslam published
The online Apple Store is finally available in Chile for the first time.
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!