With all the fuss about the recent iCloud hack, Apple CEO Tim Cook used his second interview with PBS host Charlie Rose to address issues around privacy. In addition to telling Rose and consumers how Apple is protecting your information, Cook also discussed Apple's policies on employment diversity and its philosophy to instill change.
The Rose interview, which is the second part of a two-part mini-series, airs tonight on PBS.
Talking about privacy, Cook emphasizes that Apple is not in the business to collect information about its users.
The Mac, the iPhone, and the Apple Watch are the products that Apple makes and sells, not the collection of personal and private information, Mr. Cook says. "You're not our product."
And leading the charge for equality, Cook went on to talk about Apple's workforce diversity, an issue that he has taken a stance on before.
"Everyone deserves respect," Cook said.
Will you be watching Tim Cook on Charlie Rose tonight?