The public may have had mixed feelings about a free U2 album showing up on their phones last week, but the world-renowned band and Apple are likely teaming up again to work on a new music format. This new music format, U2 claims, will make music so interesting and enticing that consumers will want to buy songs and albums once again.
U2 believes that all musical artists deserve the opportunity to be paid for their music, and not just if they tour around performing live shows. And while the common consensus among the public is to move towards monthly subscription and free music services, U2 thinks that things can change with its latest project.
Details are pretty light at this point, of course, as TIME simply calls it a "secret project." But with the power of a huge band like U2 and one of the biggest names in the music distribution business, Apple, get together we could be in for something very convincing.