Ben Bajarin is a Principal Analyst at Creative Strategies, a market research firm based in Silicon Valley. His primary focus is to study global consumer markets for personal computing. You can read him on Tech.pinions and follow him @benbajarin.
I have conversations about Apple with Apple’s competitors, investors, developers, fans, venture capitalists, and more. These conversations are always revealing as to how much people understand, or think they understand, Apple. Inevitably these conversations turn to Apple’s business model. Is their business model hardware or software? My own angle is neither—Apple’s business is actually...
As an analyst who studies the PC — personal computer — industry amongst many other categories, it's been fascinating to watch the story of the Mac unfold. At a high-level, based on many of the theories taught in business school, the Mac should not be gaining share against the once dominant Windows PC ecosystem. For the 2000-2010 sales period, the Mac averaged 3% share of annual sales....