The new 'Apple The Mall at Bay Plaza' store opens September 24 — iPhone day!

Apple Store logo
Apple Store logo (Image credit: iMore)

What you need to know

  • Apple has a new store coming with Apple The Mall at Bay Plaza opening on September 24.
  • The new store will open on the same day new iPhones go on sale.

Apple fans in The Bronx, New York have a new Apple Store coming, with Apple The Mall at Bay Plaza set to open on September 24 — the same day that Apple will also make the new iPhone 13 available to buy.

The new store will be located at 200 Baychester Avenue and opens with what will surely be one of its busiest shopping days of the year. Apple announced iPhone 13, a new iPad mini, and a refreshed iPad earlier this week and they will all be available to buy on the same day the store's doors open for the first time.

Buying on the very first day a store opens could be the very best iPhone experience around — or it could be the worst! Let's hope the store doesn't suffer any snags on its big day!

Apple is already taking reservations for in-store shopping sessions as well as support, while also pointing out that buyers can save up to $1,000 when trading in an old iPhone to buy a new one. Apple also reminds customers that "Health and safety measures may be in place based on local conditions."

Are you planning on being one of the first through the doors at Apple The Mall at Bay Plaza? Snap some pictures and share them over on Twitter — we'd love to see them!

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.