[Survey] New Year's Day broke App Store spending records, did you get involved?

App Store on iPhone
App Store on iPhone (Image credit: iMore)

What you need to know

  • Apple recently announced that January 1, 2020, broke single day App Store spending records.
  • iOS users spent a record $386 million in one day, a 20% increase on last year.
  • We want to hear from you about how you chose to kick off 2020 in the App Store.

Earlier this week, Apple hailed a "landmark year" for its services in an official press release. It described 2019 as the biggest year for Services in Apple's history, citing great successes for its App Store, Apple Music, Apple News, Apple TV+ and Apple Arcade.

One of the coolest snippets of news was the revelation that App Store spending saw record highs over the festive period this year, a whopping $1.42 billion between Christmas Eve and New Year's Eve, 16% more than last year. Furthermore, on January 1, 2020, customers broke the record for single-day App Store spending, splurging $386 million!

But the question is, on what? Of course, the New Year is a time for new beginnings, no doubt many of you got hold of new fitness apps, training plans, workout guides and more as you begin your annual fitness push. Perhaps some of you decided to take up a new hobby like photography, or perhaps you've added a new subscription to your ever-growing list...

Whatever it is we want to hear from you! Take a look at our survey down below, and let us know how (and if) you got involved in Apple's record-breaking App Store spend on January 1. If you do, head on down to the comments and let us know what you've invested in, or even better, tell us about something we haven't thought of or mentioned here! We're excited to hear from you, and we'll report back soon with our findings! Who knows, there may be some surprise app, game or service that is driving spending this new year!

Thanks for taking part, and remember to let us know more in the comments below!

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9