Health & Fitness Apps

Under Armour acquires Endomondo and MyFitnessPal
Two fitness apps under one moisture-wicking roof

Under Armour acquires Endomondo and MyFitnessPal

John Callaham 5

Sports apparel company Under Armour has announced plans to acquire two leading fitness-themed apps: Endomondo and MyFitnessPal. The two deals, which are scheduled to close before the end of the first quarter of 2015, will cost Under Armour a total of $560 million, with $475 million to acquire MyFitnessPal, and another $85 million for Endomondo. Under Armour says that these deals will...