opt-out
96% of iPhone users have opted out of app tracking since iOS 14.5 launched
According to new data released by analytics firm Flurry, only 4% of iPhone users in the U.S. have allowed app tracking since ATT's launch.
Privacy
Privacy
Apple will warn you if you have an unknown AirTag when you get home
People are worried that AirTags could be used to stalk people, but Apple has a plan.
ATT
Tim Cook says response to App Tracking Transparency has been 'tremendous'
During the company's Q2 2021 earnings call, Tim Cook talked about how App Tracking Transparency was worth doing regardless of adoption.
Explained!
Apple promotes its App Tracking Transparency privacy feature in new video
Apple has released a new video to its YouTube channel that breaks down App Tracking Transparency in a way only Apple could.
Craig talks
Craig Federighi talks App Tracking Transparency with Joanna Stern
The Apple executive talked about the new App Tracking Transparency feature, privacy in general, and if he's a candidate for CEO at Apple.
Say no!
With App Tracking Transparency here, it's time to send a message
It's time ad companies – and Facebook – accepted they can't know everything.
Finally
Apple will reportedly ship iOS 14.5 today
Bad news for Facebook – Apple is shipping iOS 14.5 today
Better do it!
Apple warns developers about upcoming AppTrackingTransparency launch
The company also alerted developers that, starting April 26, 2021, all iPhone, iPad, and Apple Watch apps must be built with Xcode 12.
Bad P&G
P&G helped test new tracking tech that skirts Apple's new privacy rules
1
According to a new report from The Wall Street Journal, Procter & Gamble helped test the new ad tracking technology with other companies.
New version
Apple updates its 'A Day in the Life of Your Data' educational report
The latest version of the report helps users understand the upcoming privacy changes to iOS 14 as well as how ad auctions work.