Unity Technologies, the game engine maker, expects App Tracking Transparency to reduce its yearly revenue by over $30 million.
According to new data released by analytics firm Flurry, only 4% of iPhone users in the U.S. have allowed app tracking since ATT's launch.
During the company's Q2 2021 earnings call, Tim Cook talked about how App Tracking Transparency was worth doing regardless of adoption.
Apple has released a new video to its YouTube channel that breaks down App Tracking Transparency in a way only Apple could.
The Apple executive talked about the new App Tracking Transparency feature, privacy in general, and if he's a candidate for CEO at Apple.
The company also alerted developers that, starting April 26, 2021, all iPhone, iPad, and Apple Watch apps must be built with Xcode 12.
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