Apple promotes its App Tracking Transparency privacy feature in new video

App Tracking Transparency Video
App Tracking Transparency Video (Image credit: Apple)

What you need to know

  • Apple has released a new video about App Tracking Transparency.
  • The video explains how the new privacy feature works for iPhone users.
  • App Tracking Transparency was released as part of iOS 14.5 earlier today.

Apple has dropped a new video that explains how App Tracking Transparency works.

In order to better explain how the new privacy feature works, as well as to promote it, Apple has dropped a new video titled "Privacy | App Tracking Transparency" on its YouTube channel.

App Tracking Transparency lets you control which apps are allowed to track your activity across other companies' apps and websites.

The description says that, if you want to learn more about the new feature, you can visit Apple's Privacy website. If you are curious which song is featured in the video, it is "The Chrismastoph Waltz" by Dan Rosen. Unfortunately, the track does not appear to be available yet on Apple Music, so we could not link to it in this article.

App Tracking Transparency is Apple's latest privacy feature that requires apps to ask the user if they can track them. The feature has received backlash from businesses like Facebook who have a robust advertising business based on collecting user data.

App Tracking Transparency requires apps to get the user's permission before tracking their data across apps or websites owned by other companies for advertising, or sharing their data with data brokers. Apps can prompt users for permission, and in Settings, users will be able to see which apps have requested permission to track so they can make changes to their choice at any time.

App Tracking Transparency was released as part of iOS 14.5, which rolled out to iPhone users earlier today.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.