What you need to know
- Procter & Gamble helped test CAID, China's new ad tracking technology.
- The technology aims to skirt Apple's new ATT privacy rules.
- Apple says any app found to track users without their permission will be rejected.
Procter & Gamble, one of the largest advertising companies in the world, participated in testing a new ad tracking technology that aims to skirt Apple's new AppTrackingTransparency rules.
As reported by The Wall Street Journal (via 9to5Mac), the company helped test CAID, a new tracking technology developed in China.
Apple responded to the report saying that any app that is found to track a user without their permission will be rejected from the App Store.
It was originally discovered back in March that the China Advertising Association was working on CAID to attempt to bypass Apple's new privacy protections.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.