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Craig Federighi talks App Tracking Transparency with Joanna Stern

Craig Federighi Joanna Stern
Craig Federighi Joanna Stern (Image credit: The Wall Street Journal)

What you need to know

  • Craig Federighi sat down with Joanna Stern for a new interview.
  • The two talked about App Tracking Transparency, privacy in general, and if Craig could take over as CEO when Tim Cook leaves.

With the release of iOS 14.5 earlier today, iPhone users can now decide if they want apps to track them or not.

The feature is called App Tracking Transparency, and the feature has received backlash from advertising companies like Facebook who want that user data to help it sell more targeted advertisements to advertisers. On the other hand, it is a huge leap in privacy for iPhone users, who can now tell an app not to track them at all, giving them much more control over what data they share with all of the apps on their iPhone.

In order to get into this privacy topic further Craig Federighi, Apple's Senior Vice President of Software Engineering sat down with The Wall Street Journal's Joanna Stern for an interview about App Tracking Transparency and privacy in general.

The latest update to the iPhone's operating system features a new privacy feature called App Tracking Transparency. WSJ's Joanna Stern spoke exclusively with Apple's Craig Federighi about the decisions behind the feature, as well as Apple's interest in mixed reality—and the possibility he'll replace Tim Cook as CEO. Photo illustration: Alex Kuzoian for The Wall Street Journal

Federighi says that, while they expected a negative response from some about the new feature, they believe that users deserve the choice of whether an app tracks them or not.

"We really just want to give users a choice ... These devices are so intimately a part of our lives and contain so much of what we're thinking and where we've been and who we've been with that users deserve and need control of that information ... The abuses can range from creepy to dangerous."

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.