This LIFX BR30 smart LED bulb has 16 million colors for just $40

Is this deal for me?

The LIFX BR30 Smart Wi-Fi LED light bulb is down to $39.99 on Amazon. These bulbs regularly sell around $60 and have never dropped below $45 on Amazon before.

This deal is a price match of Best Buy's, which also includes the LIFX A19 bulbs on sale for $40. BR30 and A19 bulbs are very similar, but BR30s cast more downward light and are therefore better in ceiling lamps and light fixtures.

Features include:

  • Works with Amazon Alexa to support dimming, shades of white, and color settings through voice control
  • 16 million colors and warm to cool whites
  • Easy to set up, built in wifi - no hub required
  • Bright - equivalent to 75W bulb
  • Works with Alexa, Apple HomeKit and Google Assistant

You don't need a hub to control these lights, but it can make your life easier especially if you plan on getting more than one. Get an Amazon Echo Dot or take advantage of this huge sale on Samsung SmartThings devices that includes the hub.


  • What makes this deal worth considering? - This is the lowest price by far for the BR30 LIFX smart bulb. It has never gone below $45 before.
  • Things to know before you buy! - You don't need a hub to control these bulbs, but life is easier with one. Grab an Echo Dot so you can use your voice to turn them on and off.

See at Amazon

Happy Thrifting!

John Levite

J.D. Levite has been in the deals game since 2012. He has posted daily deals at Gizmodo, The Wirecutter, The Sweethome, and now for Thrifter. He was there for the first Prime Day and has braved the full force of Black Friday. If you cut him, he bleeds savings. But don't try it for real. That's a metaphor.