Apple re-aligns international iTunes App Store prices
Apple seems to have taken advantage of the iTunes Connect maintenance window to altered prices in some countries due to exchange rate changes with the US dollar. The countries effected seem to be the countries listed in Apple's scheduled maintenance email, Mexico, UK, Australia, Switzerland, Japan and Norway.
Three of the countries have seen price increases, while the other three have actually seen price cuts.
The lowest priced apps/games (US: $0.99) are now priced at
- Mexico:
$10$12 - UK:
£0.59£0.69 Norway:
6.00Kr7.00KrJapan:
115 Yen85 Yen- Australia:
AU$1.19AU$0.99 - Switzerland
1.10Fr1.00Fr
Have you been effected by any of these price adjustments? Will the price differences change your buying habits at all?
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Woo go Australia. Yeah I might buy a few more
Apple = $$$
wtf i didnt even know apple put the price up and am always in the app store every min browsing, they did not even give any notice of this
May not change my buying habits too much (except in cases over $5 as there was a significant difference), but it is nicer to look at a website that references to the US store pricing and know that the same price relates to me in Australia.
Of course it's nice that Apple finally makes such an adjustment, 1 Swiss Franc has now been similar to 1 US$ for about two years, and I was always a bit let down that this wasn't considered in App Store pricing. On the other hand, 1 US$ is 0.82 CHF at the moment, so placing it at 1.00 CHF is still quite a bit expensive. But it's better than 1.10 CHF...
Haha, great! In the Swiss app store, most apps are now listed as you would expect, for example Fr. 2.00 instead of Fr. 2.20 as before.
But there are also quite a few apps (including Apple's own), that are now a little oddly priced, e.g. Fr. 1.99 (we don't have 1 cents, the smallest is 5).
The funny thing is: If you try to buy one of these oddly priced ones, you get a message saying "The price you were shown may not match the new price. The new price for this item is Fr. 2.00. To purchase it at the new price, click Buy."
Then, when you click "Buy", there comes another message saying "The price you were shown may not match the new price. The new price for this item is Fr. 1.99. To purchase it at the new price, click Buy."
And so on, the messages are always alternating - AND YOU JUST CAN'T BUY THE APP!
Except changes with the dollar shouldn't of put UK pricing up at all.
Yatta! 85 yen!
even more reason to use installous !!
Omg yes, Jubeat + song packs will be much cheaper now, thank goodness the yen was killing me.
This is a bad move by Apple, especially here in Mexico. Alot of people I know and myself bought many apps. Mexico is a third world country, a 20% increase is significant. I think they raised their prices in hardware too. I wont buy as much know. I can see alot of people shifting to piracy. Good job Apple.
be nice if they update the hardware prices here in Australia, iPad is still the same price despite the stronger Aussie dollar.....hmmmmm doubt it somehow
Nice to see apple have found away of changing US more in the UK want we pay the most for things anyway ! Bad Apple !
I never thought they would fix the price for us in Australia. Good thing they did.. More apps for me!
So happy being an Aussie. Considering the Aussie dollar has been above the US dollar for months now, it's about time. But this is a brilliant surprise from apple. Thanks! I was not ever expecting anything like this from Apple!
Interestingly, the effect on consumers and developers sometimes differs because Apple now always sends the proceeds to the developers in the customer's currency. Here's a spreadsheet that shows the changes for both consumers and developers: http://d.pr/MkhA