Bizarre GameStore app, purportedly by Apple, appears in App Store

A very strange iPhone app called GameStore, which appears to be by Apple, is showing up internationally in the iTunes App Store. Its icon is a shopping cart crammed in the lower left corner and it's functionality seems curious to say the least:
This application allows you to buy different things from within the app.
iTunes desktop shows the release date as Dec. 31, 2011. App Store on iPhone shows the post date as June 9, 2009. Make of that what you will.
Whether this is an internal Apple test app that was never meant to go public, or if there's a different explanation, we're not certain. In the meantime, you probably don't want to spend $0.99 on it.
- $0.99 - App Store link
Via: schimanke.com
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tempted to buy it just for the hell of it... Who doesn't want an Awesome Sword hey??
I wonder if this is the game version of the newsstand, where all in app purchases will be displayed in their own icon. I really hope not. I've got enough useless icons and folders.
Looks like a test bed for in app purchases to me. Released by mistake.
Are they probably standardizing In-App-Purchases now?
This looks er...............Interesting.....???
Proucts? Typo in screenshot. Gives the app an appearance of quality, doesn't it?
Its just gone from the uk store now
... and it's gone.
apple apps don't say "by apple" they say "apple inc."
It says "by Apple." Apple apps are "by Apple Inc."