Gordon Ramsay to use iPads as interactive wine lists and menus in his restaurants
World famous celebrity chef Gordon Ramsay is planning on using iPads in his restaurants to provide customers with an interactive wine list experience, and later the complete restaurant menu. Ramsay is set to open his first Las Vegas restaurant and it will be the first of his restaurants in the US to utilize the SmartCellar software running on iPads; Ramsay already uses the same software in his UK restaurants.
“We congratulate Chef Ramsay on this most recent addition to his incomparable, worldwide restaurant empire,” says Patrick J. Martucci, chairman and CEO, Incentient. “Of course, we’re gratified by his continued satisfaction the SmartCellar system and pleased to see it debut in yet another Gordon Ramsay establishment.” Added Ramsay, “There’s no better way to enrich our patrons’ visit to our restaurants than by offering the attractive, fully interactive and completely irresistible SmartCellar. Give them one of these iPads and they instantly become more knowledgeable about their selections and more engaged in their entire epicurean experience.”
The new Las Vegas restaurant will get a total of 20 new iPads and they will be handed to guests so they can peruse the vast wine and spirits collection. Guests can then order directly from the SmartCellar app. Ramsay plans to roll out more functionality for the iPads later in the year with the addition of the restaurant’s full menu.
Gordon Ramsay Steak will be a fresh, high-energy dining environment that playfully transports guests from Paris to London. Set within the Paris casino, which is whimsically modeled after the "City of Lights," the restaurant design will celebrate Chef Ramsay and the city of London, where he lives. This innovative concept will reflect edgy, exciting and bold designs and will bridge the resort’s Parisian theme with Ramsay’s British heritage. A prefect synergy as Ramsay’s early education took place in the Paris kitchens of famous Michelin Star Chefs such as Guy Savoy and Joël Robuchon. San Francisco based EDG Interior Architecture + Design, which previously created designs for Rao’s and Bradley Ogden restaurants at Caesars Palace, will spearhead the design.
At least the new iPad doesn't have Siri, if Gordon went off on one of his famous four lettered outbursts, who knows what Siri would have made of it all.