Apple Vision Pro figures are reportedly at half of expected shipments — ‘there may be no new Vision Pro model in 2025’

Apple Vision Pro.
(Image credit: Brady Snyder / Future)

Despite strong sales on its launch, Apple Vision Pro appears to be struggling to find a foothold in the market, and one top insider reports that it could cause Apple to pause its 2025 refresh.

The Vision Pro, Apple’s spatial reality headset, is designed to be worn with everyday work. Thanks to the ability to create and place screens in your virtual space, you can connect it to the best Macs and work from all around your house. Then, when you’re done for the day, you can watch some of the best Apple TV Plus TV shows without having to take it off. It’s an intriguing concept but, at $3499, it is quite an investment. The headset appeared to do well at launch with rich early adopters and influencers but sales appear to have trailed off since.

What went wrong?

According to Ming-Chi Kuo, a top Apple insider, Apple has “cut its 2024 Vision Pro shipments to 400-450k units (vs. market consensus of 700-800k units or more).’ If true, this means that sales are significantly below expectations, and this could affect the future of the device. With it set to launch outside of the US at some point in the future, Kuo says these shipment figures could make “Apple take a conservative view of demand in non-US markets”.

Not only could this negatively impact future shipments, but it could also result in Apple canceling or delaying the new Apple Vision Pro model that was rumored to launch in 2025. Kuo reports the new model was originally going to launch at some point in the second half of 2025 but “Apple now expects Vision Pro shipments to decline YoY in 2025.” Kuo says that Apple Vision Pro’s central challenges are the lack of applications, price point, and comfort to use. Late last year, it was reported that Apple was working on a cheaper Apple Vision Pro with lower-resolution displays. Hopefully, this can address some of the spatial headset’s biggest problems. It is unclear right now what the shipment decline will mean for Apple’s headset going forward.

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James Bentley

James is a staff writer and general Jack of all trades at iMore. With news, features, reviews, and guides under his belt, he has always liked Apple for its unique branding and distinctive style. Originally buying a Macbook for music and video production, he has since gone on to join the Apple ecosystem with as many devices as he can fit on his person. 

With a degree in Law and Media and being a little too young to move onto the next step of his law career, James started writing from his bedroom about games, movies, tech, and anything else he could think of. Within months, this turned into a fully-fledged career as a freelance journalist. Before joining iMore, he was a staff writer at Gfinity and saw himself published at sites like TechRadar, NME, and Eurogamer. 

As his extensive portfolio implies, James was predominantly a games journalist before joining iMore and brings with him a unique perspective on Apple itself. When not working, he is trying to catch up with the movies and albums of the year, as well as finally finishing the Yakuza series. If you like Midwest emo music or pretentious indie games that will make you cry, he’ll talk your ear off.