We don't normally cover this sort of thing here, but following up on Talk Mobile Gaming, and our discussion on how to market apps, we thought we'd take a look at closer look at third-party options. Game and app developers have a lot to consider when choosing to market their products through in-game/app advertising. Which advertising networks reach the most users? Who gives developers the best deal? If a developer decides to use multiple ad networks, tracking and comparing the results of each network becomes a time consuming task of its own.
San Francisco-based startup Grow Mobile seeks to reduce all those headaches with the launch of their new mobile app marketing platform. Grow Mobile’s platform has just completed a successful closed beta, and today it becomes publicly available to iOS and Android developers. By providing a single cohesive dashboard and single integration for developers’ apps, Grow believes that developers who sign on will be able to market their products more effectively and with fewer resources than before.
Pictured from left to right, the Grow Mobile founders consist of A.J. Yeakel (formerly of Zynga), Brendan Lyall, and Minglei Xu. The trio started their company in 2012.
Grow Mobile already has three major clients: GREE, KLab, and Zynga. Noby Ota, Chief Executive Officer of KLab America describes his company’s experience: “Grow Mobile has been a valuable partner... Their industry experience and technology has provided us excellent results through their platform." KLab is a Japan-based social games maker who has published Gigabot Wars and Lord of the Dragons on iOS.
Grow Mobile’s platform sounds like it could be a good fit for app and game developers looking for these types of tools. Grow’s lightweight SDK and API are available for iOS and Android right now.