Spuul is an Indian video-on-demand platform that serves regional content to over 12 million customers. The service offers over 10,000 movies, and lets you download content for offline viewing. As of today, you'll be able to enjoy Spuul's catalog directly on your Apple TV.

From Spuul CEO Subin Subaiah:

Streaming content on the big screen is still not the seamless experience it should be. The Apple TV in its new avatar is a critical step in that direction. At Spuul, we're always working towards enhancing the viewers' overall experience, and our Apple TV app is aimed at giving our users another way to stream all of Spuul's content on the big screen. We will be one of the first over the top service providers to have a presence on the Apple TV App Store.

The content is available to Spuul customers in India, Pakistan, U.K., U.S., Australia, New Zealand, and the Middle East. The service offers premium plans, which give you unlimited access to Spuul's catalog, for just ₹150 a month or ₹1,500 annually.