What do you like most about the Apple brand?

At this point it's no secret to many folks that Apple is one the most valuable brands in the world. Back in September, they took over the number one spot on Interbrand’s Best Global Brands report displacing Coca-Cola for the first time in 13 years and with each new release of a product, Apple's brand loyalty shows by way of the line ups outside of Apple stores across the world.

But what do you like most about the Apple brand? What causes you to get in those line ups and often wait hours to be among one of the first consumers out there to get your hands on their latest product? Is it the quality of the end product? Is it the top notch customer service? Ease of use and dependability? 

For me it's the ease of use, the dependability, and the customer service.pr1nce, iMore Forums Member

A similar question was asked in the iMore Forums recently and I found some of the answers to be rather interesting. But to go along with that question, another one was also asked and that was how can Apple improve over the course of you using their products? That, for me, was the trickier part of the question because I was left wondering how something that's already at the top could further improve. 

Could improve prices of iPad and Macbook.sting7k, iMore Forums Member

The obvious answer is pricing, as Apple products are still relatively high for some folks out there but there certainly has to be more than just that that Apple can improve upon. So, I leave it with you all to let us know either in the forums or in the comments. 

What do you like most about the Apple brand, and how can they improve over the course of you using their products?

Have something to say about this story? Share your comments below! Need help with something else? Submit your question!

Chris Parsons

Editor-at-Large at Mobile Nations, gadget junkie, energy drinker, ranter.

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Reader comments

What do you like most about the Apple brand?

47 Comments

After suffering through 4 droids in 2 years, I love having a phone that lasts, is supported by the manufacturer and doesn't go obsolete in 6 months. I had my 4s for 2+ years before upgrading to a 5S and only did that because I switched carriers.

Quality and ease of which all the products work together. That's why I've come back after a tour with Windows Phone 8 and try latest Android offering.

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I did the same, went from iPhone 4 to HTC Titan. I liked it, but I loved my iPhone; that's why I very solidly back with Apple.

It is the care that is put into every aspect of the product that makes me love Apple. They constantly talk about it in the promos but when you pick up a product and use a product made and designed by Apple, you feel it. No other brand makes me feel that way. It is really incredible

First let me say that, that is a great question. But what I like about the Apple brand is the customer service no other mobile devices company comes close to the outstanding customer service the apple offers, reliability is another reason I would wait in line for the next apple product not knowing what to expect beside the specs I've read or pictures of the product, its because I've done it before and every time I've been extremely pleased and never disappointed with an Apple product, another reason is the extreme quality with all their products they use premium materials for most of their products and when they don't use it the product still feels amazingly premium for what it is.. the iPhone 5c for example, the quality in the software the easy of use, the constant updates to add features to the software and make it run smoother, the outstanding and best App Store compared to other mobile devices, another reason is the retail stores that you can go to if something goes wrong with your device there's no shipping or calling the company and being put on hold you can just go to your local apple store and talk with someone face to face and they can solve your problem right then and there, and finally the prestige of owning apple product is one of the reasons I love apple so much if you get a brand new android and you go out with it few to no people will notice your phone and say "hey is that the new galaxy" but if you get the iPhone you'll be asked a lot about it and that's why I love the apple brand.

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Great app selection. Almost every app you can think of, Apple has it. Awesome products. They always deliver when it comes to the quality of both their software and hardware. And, excellent customer service. I've yet to encounter another company that can compete with Apple when it comes to customer service.
Yup, they definitely could improve on the price.

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apple has a good line of products out there.. But the only thing I feel they should work on is the price.. Its way too high in India :/

It's common to get an iPhone if you like a simple and clean UI on a OS. I've had around 3 android devices (2 phones, 1 tablet) and the best one was the tablet (Galaxy Note 10.1). Clearly the android is very customizable but in my case I just love the simplicity and easy use of the iOS, I had an iPod Touch 4Gen for around 4 years, now I have the 5th gen iPod and recently got the iPhone 5 (like 3 month ago). Now I'm selling my Note 10.1 to get an iPad Air, why? Well iOS just have what I want, it's very connected (between devices) and it's fast. To sum up, I prefer iOS because of the easy use and simple OS that has everything when I need it.

Happy Holidays!

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I really like my choices with Apple because I can rely that whatever I get will be of unmatched quality, not just in build but in all areas of use.

It's a no (or very little) compromise system that works.

You get what you pay for. Products are high quality and AppleCare is second to none. What other company would replace a broken phone out of warranty for free. Only Apple does that.

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People see kids operating an iPad and say, "They're so smart!" They overlook the fact that Apple has always tried to simplify their tech to make it as accessible as possible, so, yeah. Comparatively speaking, Apple products do have a special way of inducting fans to Apple's way of stylistically doing things - even if at times it's just too simple.
I have never, ever had any problems with Apple's customer service. I want more services to be as wonderful.
I like how Apple releases an updated version of their product lines once a year.
I would love to see the price of their mobile devices come down... By at least $100 e. ;D
I would love to see the price of add-ons enjoy a price reduction too - especially RAM.
I love that Apple has an easily accessible Feedback submission form... But for all I know, my submissions are deposited in te waste basket!
I l am a lifetime Apple user.

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First is ease of use and dependability/reliability. Second is quality build and customer service and support. Third would be the overall ecosystem: apps for anything, sync between devices, iCloud, ect. It all just works as advertised. Makes my tech life so much simpler and enjoyable.
The improvements I'd like to see are a larger screen option for the iPhone, and a little more reasonable prices for the MacBooks.

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I like the quality of Apple products. They get it. They know how to make quality products that just work...usually. The reason their prices are high is because they are selling a high quality machine.

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Higher quality products...look at the build material of the aluminum, metal, and glass on Apple products, versus the cheap plastic of most android devices and windows pc's. Apple's products are more dependable...less issues, the ease of use, and better customer service.

The commitment to beautiful design coupled with ease of use. The sense of anticipation for the next improvement upon the last.

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The way that they balance quality in every area. The droids I have used excel in one area but lack in others, ie big screen but bad battery life or low cost but bad user experience. The only way they can improve is if they sidestep the linear progression, as they did when the iphone first was released.

For me, its the ecosystem. Hands down. Everything works together smoothly. The slick hardware doesn't hurt either. Worth every penny.

No other company pays so much attention to detail as Apple. They make sure everything is perfect and they design literally everything you could think of and more. They are visionaries and darn good at it.

What I like about Apple are its vision and dedication for creating well-designed products with high-value craftsmanship that's not only fun to use, but helps people fulfill their needs. As Apple user and Samsung president and CSO extolled earlier this year in CNet, "I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos," Young Sohn said.

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It's the attention to detail. That's the only way to have products as good as they are. Things that are overlooked and inconsistent on other platforms are generally cohesive and well thought out. There are always ways to improve, but far more effort is made by Apple to really flush out something before it's released. I don't mind paying for the quality. You just can't beat it.

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Apple is the most unique ever they take things and make them extraordinary better than any other company. They make sure that everything in their products are designed perfectly and are very high quality. Their customer service is not like any other companies the difference is that Apple cares about their customers. I would never switch to any other company.

after seeing the disaster of kit kat and the slowness of google updates, i'm sticking with apple and their quick updates...

I like Apple because in 18 years of being a pretty hardcore user of many Apple products, I have only 4 or 5 times ever needed Apple help/support on hardware issues.
Hopefully as we go forward in this connected icloud world Apple will protect our data and not sell it to any low life like most of the competition seems to.

I love the fact they remove features that others bang on about (disc drives, memory card slots, removable batteries, lights, etc) The design and product quality wins me over on all their products all the way from the hardware and software right through to their website, stores and customer service.

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"What do you like most about the Apple brand?"
The fact that there are others who don't.

The world needs an alternative to Windows & Android, and I just love to irritate Windows IT Managers and Windows fanboys, just by exisiting.

We are the scratch they just can't reach.

I like the social status that comes with owning Apple products. Nothing brings me more joy than laughing at people who can only afford pitiful $50 Android phones.

To me the apple brand is one of the most thought of products like they care what the customers really want in a product and it dont matter if its a mac computer ipod ipad or iphone. to me you get what you pay for in a product. i would rather pay a little more for a product and get something i know will last.

I like that when I buy an apple product I'm buying a quality product. Quality from manufacturing, design to service. I use my phone computer and ipad daily and I rely on them functioning. With apple products I don't have to worry about it failing me for some odd reason. Sure I've experienced some issue but this is where the quality of service comes in. It's the complete package for me.

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Talking about pricing got a MacBook Air 13 and paid 899$ on Black Friday however now getting iLife and iWork's free and no need to buy antivirus and updates that are still free...

Think about a laptop from asus paying 600$ then office 200 then windows updates and on top of that I can sell my air in two years and still getting 250$ for it!

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One of my top reasons for liking apple's products is the quality of all their products. I have looked around at cheaper options just because apple products are still really expensive (which I think that they could improve that) but every time I can't bring myself to buy the cheap stuff. I would rather save and wait and get a Mac then get a windows now. I also like that when I have an apple product I know that I have the best out there. I like to have latest and greatest and I can always get that from apple.

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It's funny, other than my AppleTV, all of my other Apple products are hidden under desks (Two MacMinis) or are wrapped in sleeves or protective covers (iPad and iPhone). The Apple brand (logo) is never shown off and I'm not one to evangelize my use of Apple products, but they just work. All the time. Maybe Android is better or PCs but the brand hasn't let me down since my first Macintosh LCII. It does what it suppose to do. It works

It's aesthetically pleasing to me. When I look at my phone I smile because while I love the way it just works. I really like the way it looks.

I like Apple because of the reliability of its products. Everything works very well and is so smooth. I like the integration between devices with iCloud etc. their products are built with a lot of precision and they look very good. The simplicity of their products lets anyone of any age know how to work it. Apple is a great company and I love their products.

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The "it just works" slogan may be easy to take shots at, but with Apple it really does most of the time. I love their commitment to quality hardware, a quality camera (still the Achilles heel of Android), good customer service and overall great experience. I like that they're not afraid to say no, even when I personally miss a feature. And maybe most of all I love that they inspire 3rd party devs so much.

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It just works, no matter what I throw at it my iToys and MBs just won't let me down. It handles business and pleasure with ease and they're durable and long lasting.

That's simple for me. It would be the longevity of their products. I got an iphone 4 a year later when the iPhone 4S came out and it was still able to stun me with the speed, performance, ease of use and overall consistency. Then I purchased an iPhone 5 about a year later and the familiarity was still there with an added touch of refinement. All and all I don't look for the newest and most outstanding features in a phone but I look at my phone as a another tool to get things done and so far transitioning from blackberry no other phone comes close to the iPhone.

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I love so many things about Apple. There are some things that I wish they would do differently, but I will focus on what I do like first.

I love the philosophy of bringing together beauty and function with a high priority of focusing on the experience that a person gets from using the product. They may not always pull it off flawlessly, but they always have that philosophy as their goal and it is a goal that I find personally inspiring.

My only real problem with Apple is that I think their is great power in open source hardware and software. I think that if they focused on providing the same level of quality and focus towards the experience, but created open source products.. They could take over the tech world to a degree never before seen in history.

People would still buy their beautiful hardware, but also let people benefit from the incredible technical knowledge that such a powerful tech company can provide by giving the source code for their software out to people to work on and make better.

Imagine if any phone or tablet could install an iOS that is unlocked in every way, like a jailbreak. Or imagine a world where any computer could install OS X for free, without a problem, and everything "just works", like Linux.

Ahhh... A man can dream.

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I’m on the go a lot, and I don’t sit at a desktop computer. I love the newest operating system, and I’d like to see more apps that are compatible with iOS7. Yes, there are a lot of apps already available, but some of my favorite websites don’t bother with mobile app development at all. If I’m not spending time at my desktop, then the sites that I’ve normally visited have lost me if they don’t provide a website that I can see on my iPhone.