Apple says nearly 75% of Apple Watch buyers are new to the product

Apple Watch Series 6 Apple Watch Se
Apple Watch Series 6 Apple Watch Se (Image credit: Daniel Bader / iMore)

What you need to know

  • Wearables, home, and accessories posted a June revenue record of $8.8 billion.
  • Almost 75% of Apple Watch buyers were new to the product.

Apple's wearables, home, and accessories business joined basically every other product category with its own Q3 record.

During the company's Q3 earnings call, Apple CFO Luca Maestri revealed that Apple's wearables, home, and accessories business posted a June quarter revenue record of $8.8 billion. He also noted that almost 75% of Apple Watch buyers were new to the product.

Wearables, home, and accessories grew 36 percent year over year to 8.8 billion, setting new June quarter revenue records in every geographic segment. We continue to improve and expand our product offerings in this category.This quarter we began shipping our new Apple TV 4K with a redesigned Siri remote, and our brand new AirTags. And the customer response to both products has been very strong. In addition to its outstanding sales performance globally, Apple Watch continues to extend its reach with nearly 75 percent of the customers purchasing Apple Watch during the quarter being new to the product.

Earlier in the call, Apple CEO Tim Cook noted that the company has also seen a positive response to AirTag, the company's new item tracker.

It was another very strong quarter for wearables, home and accessories, which set a new June quarter record while helping people find more ways to stay entertained, healthy, and connected at home and on the go. Apple Watch remains the go-to choice for users to stay on top of their health and reach their fitness goals.And our newest accessory AirTag, began shipping to an enthusiastic response from customers, making the Find My network more useful than ever while protecting user privacy.

Earlier today, Apple hosted its June quarter earnings call, announcing a Q3 revenue record of $81.4 billion with an increase of nearly $22 billion or 36% from one year ago. If you want to learn more about what was said during the earnings call, check out the call transcript.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.