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Apple shows off MagSafe accessories in select stores with new Avenue

Apple Magsafe Avenue
Apple Magsafe Avenue (Image credit: @dragon_three)

What you need to know

  • Apple's new iPhone 12 debuts in stores today.
  • Apple is also offering customers a range of new MagSafe accessories including chargers for the new device.
  • Some select stores have a new MagSafe avenue to display the new range.

Apple's new iPhone 12 debuts in stores around the world today and Apple is showing off its new range of MagSafe accessories in a new Avenue display in select retail locations.

As noted by Storeteller on Twitter:

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The photos, shared by @gonny and @dragon_three reveal Apple's brand new MagSafe Avenue. It contains a large image of Apple's new MagSafe wallet case for iPhone 12 in the center, and two 3x3 grid displays of Apple's various MagSafe charging and silicone case combinations, as well as docked iPhones alongside a MagSafe charger for demonstration purposes, and further silicone samples.

Photos here are taken in Tokyo's Omotesando store and Apple Amsterdam.

Apple's new MagSafe charging technology will afford customers another new way to charge their iPhones. From Apple's iPhone 12 announcement:

MagSafe improves wireless charging for a better, more efficient experience, and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 models.7 MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.

Apple's new MagSafe accessories include Apple's silicone case, MagSafe charger, and a MagSafe wallet.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.

1 Comment
  • In general I like Apple a lot but I’m not of fan of this; so far anyway.
    - I don’t like them using the MagSafe name as it seems to have little in common with the original MagSafe design of keeping the MacBook safe. MagSmart would be a bit better name.
    - The wallet attachment seems to be anything but safe, or smart for that matter.
    - Why do I want a clunky disk on the back of my iPhone or iPad when I need to both use and charge my device? A charging cable stays out of the way of my hands, and it looks to be much more secure.
    - I do see potential for attaching to car mounts and the like without have to adhere a metal disk. That I like.