What you need to know
- The iPhone 12 and iPhone 12 mini in Purple are now available.
- Customers can purchase the new finish at Apple Stores around the world.
The Purple iPhone is back again!
Apple has officially launched the iPhone 12 and iPhone 12 mini in its new Purple finish. Customers wanting to purchase the new finish can do so on the Apple Store website, the Apple Store app, and in Apple retail locations.
Preorders have been live for the new finish since last week, but today is the first day that customers will be able to purchase the new finish in an Apple Store or order it for immediate shipping. Those who had already preordered the new finis should expect their new phone to arrive at doorsteps starting today.
Apple announced the new finish for the iPhone 12 and iPhone 12 mini at its 'Spring loaded' event last week.
In addition to the new finish, Apple rolled out new MagSafe cases and MagSafe wallets to complement the new color.
You can purchase the new Purple finish for the iPhone 12 and iPhone 12 mini now at the Apple Store website, the Apple Store app, or at your local Apple Store if they have stock.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.