Adweek has a great behind-the-scenes look at the making of Apple’s new ad/short film “Welcome Home" (and it’s kind of incredibly awesome!)
'What's a computer?' shows that laptops aren't the only answer and may not even be the best answer for everyone.
Live Bright, indeed.
New Apple Watch Series 2 ad makes filling your Activity Rings look cool.
After a great introduction, a delayed launch, a mad holiday rush, and supplies finally starting to pick up, Apple is starting the full-on marketing push for AirPods — with three new ads!
Apple wants to help you share your love for mom this Mother's Day with a new social media campaign titled "Moms Shot on iPhone."
Apple is celebrating Mother's Day, as captured through the eyes of friends and family and the lens of iPhone.
In an announcement on its developer news site, Apple has informed developers that it will be shuttering the iAd App Network on June 30.
Apple is reportedly set to shut down its in-house teams for the sale and creation of iAds, switching to an automated system that will allow publishers to sell directly through the platform.
Ad exchange TapSense has announced an ad platform for the upcoming Apple Watch. TapSense wants to get away from banner ads, focusing instead on user interactivity. TapSense plans to do things like integrate coupons within ads, leveraging Apple Pay. From TapSense: As Apple Watch has full integration with Apple Pay, the hyper-local coupons delivered through the TapSense platform can...