I've been hearing about a second iPhone for years. Something that would sit below the flagship line and make Apple even more competitive in the mainstream market. I thought it was going to be purely a less-expensive play. The iPhone equivalent of the iPod mini, Mac mini, or iPad mini - that something would be taken away to make it even more accessible. I was wrong. Sometimes it isn't what you take away but what you change or even add. Sometimes accessibility is trumped by appeal. The iPhone 5c, it turns out, wasn't a pure budget play at all. It's play was pure pop.
Yes, it costs less than what Apple typically charges for a new iPhone, but the iPhone 5c is in no way typical. Unlike the new iPhone 5s, on the inside it's the same platform as last year's iPhone 5 with support for slightly more LTE bands and a slightly better FaceTime camera. But on the outside it has new candy-colored shells that perfectly match the new palette presented in iOS 7. Not only does that make the iPhone 5c easier for Apple to manufacturer, it makes it even more interesting to an even wider range of potential customers. Like nano-chromatic iPods before it, it makes the iPhone 5c fun. But does it make it the phone for you?