Accompanying the latest update to Whatsapp, the developers have now changed the pricing of the app bringing it in line with other platforms. Instead of charging $0.99 for the app, Whatsapp is now free to download and use for the first year. After that, a $0.99 subscription charge per year will incur.

In terms of the app update itself, there's now an iCloud chat backup and restore option, URL schema support for third-party apps, and a new multi-send feature which gives the ability to send more than one image at one time. Useful changes, particularly for heavy users.

Tell me though, was anyone put off trying Whatsapp before because it was a paid app? Does this new pricing scheme entice you to take the plunge now?