Apple advertises new Beats Studio Buds with Samsung Galaxy S21

Apple Beats Samsung
Apple Beats Samsung (Image credit: Beats)

What you need to know

  • Apple released its new Beats Studio Buds just a few weeks ago.
  • In a seemingly un-Apple move, it is advertising them alongside the Samsung Galaxy S21.
  • It touted the benefits of one-touch pairing on Android and the Beats app.

Apple is advertising its new Beats Studio Buds alongside the Samsung Galaxy 21, in a seemingly very un-Apple move designed to prove its latest headphones are for everyone.

As spotted by Phone Arena, the advert appears in the Amazon listing for the new buds. The marketing material includes a large 'Compatible with Apple and Android' as well as a paragraph touting one-touch pairing on both iOS and Android:

Beats Studio Buds feature simple one-touch pairing for Apple and Android devices and easily connect via Bluetooth. With the Beats app for Android, you'll get features like built-in controls, device status (i.e. battery levels), and firmware updates. With Apple devices, those features are built in to iOS with no app required, and you can also activate Siri hands-free just by saying 'Hey Siri'.

Of course, Apple didn't miss the opportunity to entice Android users with the benefits of the Apple ecosystem, but the message is clear, Apple's new Beats Studio Buds are for everyone, not just Apple customers.

It follows news earlier this week from analyst Ming-Chi Kuo, who expects Apple to sell 100 million by 2021, in part thanks to a surge in popularity of its cheaper Beats buds and an emphasis on the Android market:

In the short term, Kuo states that Apple will help prop up its share of the true wireless market with models like its new Beats Studio Buds. Kuo says that Apple's adoption of MediaTek chips (as opposed to its own H1 chip) will aid Apple, especially in targeting Android users with less expensive alternatives to AirPods that don't require full buy-in to the Apple ecosystem to enjoy.

You can get ears on with Apple's new Beats Studio Buds and Rene Ritchie right here.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9